Brand responsibilities for campaign briefs, creator selection, reviews, private CRM data, payments, and team access.

Brands must provide accurate campaign briefs, requirements, payout terms, creator slots, timelines, and approval expectations.

Open Briefs should not request unpaid speculative finished work. Selected creators produce final deliverables after acceptance.

Brands are responsible for managing organization access carefully. Owners and admins should grant the least privilege needed for campaign, review, finance, and viewer roles.

Brand CRM notes, tags, lists, and relationship stages are private to the owning brand organization and admins and must not be used to harass, discriminate, or mislead creators.